Wella Color Charm Permanent Liquid Hair Color, 1.4 oz

Wella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.

What makes it special?

• Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant
• Intense color and up to 43% more shine
• Easy to use with bottle application
• Vibrant, long-lasting results
• True-to-tone color
• Permanent liquid